COEPD – Center of Excellence for Professional Development Happy Learning
What is SWOT Analysis?
SWOT Analysis is an acronym of Strengths, Weaknesses, Opportunities, and Threats. So SWOT Analysis means we analyze the strengths, weaknesses, opportunities, and threats when starting a blog. It helps analyze what the positives and negative aspects of blogging are. Positives are strengths and opportunities. Negatives are weaknesses and threats.
SWOT Analysis for blogging can help analyze the dynamics of a niche as well as help bloggers understand the growth potential.
Since a blog is on the Internet, it has the potential to reach across the globe. You are not restricted to any region or place. The blog reader can be sitting on any part of the world, and still, they can be your potential blog reader and maybe a customer in the future.
Moreover, blog reach can surpass other traditional communication channels like radio or even television, newspaper, or magazine.
In the digital era, user feedback time is almost immediate, and blogging is no different. Blog readers can post comments, suggestions, and queries to help the writer for feedback.
Good writing builds trust with the readers. As a blogger, when one attracts a lot of readers, there are many ways to monetize a blog.
As money starts flowing directly from the blog, it leads to a lot of opportunities, including making blogging a full-time business.
Many bloggers have made it a business using affiliate marketing, advertisement, selling digital or physical products, etc.
Blog can help generate drive sales and eventually help in growing your primary business as well. I don’t see Indian companies foray into growth hacking with a blog, but I do see some companies take advantage of growth hacking and drive sales.
