COEPD – Center of Excellence for Professional Development Happy Learning
Digital Marketing
Digital Marketing is the way toward building and keeping up client connections through online exercises to create deals as well as catch clients that scanning on the web for answers.
Why are people going online?
For information on a new product, service or location. With the constant growth of the web, digital marketing has become a necessity for many organizations.
| Benefits | Objectives | Key Components |
| Put the consumer in control | Reach the right audience | Web designing (User Experience |
| Provide Convenience | Engage with your audience | Search Engine Optimization |
| Drives brand loyalty | Motivate your audience to take action | Pay Per Click |
| Builds your brand | Ensure efficient spending on your campaign | Social Media Marketing |
| It is measurable and cost effective | Maximize ROI | E-Mail Marketing |
Search Engine and How it Works?
A internet-based mechanism that inspects an index of documents for a specific term, phrase or content determined by the user. Usually used to allude to extensive online web a crawler that searches through billions of pages on the web.
- A spider or crawler which is an important element of a SE collects listings by robotically “crawling” the web .
- The spider track links to web pages, create copies of the pages and accumulate them in the SE’s index
- Based on the above information, the SE then indexes the pages and ranks the websites
- The most important SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos
Types of SEO
- On Page Optimization
- Off Page Optimization
On Page Optimization:
On-Page search engine optimization refers to how well your website’s content is provided to engines like google. On page optimization includes making sure whether a specific webpage is dependent in a way so that it gets observed by the search engines like google for given keywords and key phrases. It not only helps in getting quality search engine rating but additionally will increase standard clarity of the web page.
Off Page Optimization
Off page optimization is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors will work outside the boundaries of the web pages. The Off Page Optimization rankings are not in hands of publisher. On the whole, Off-page optimization deals in link building for SEO.
Off page SEO is a long term and time taking procedure. It consists of obtaining backlinks in your web site from the authority sites, Social media and Social bookmarking.
Conclusion:
Step By Step SEO Process to follow
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
