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Customer Relationship Management


Customer relationship is very vital for the business growth. Find out more about customer relationship management and how to build a good one.


Basic definition of Customer Relationship Management is a process by which a company interacts with its customers. These could be past customers, present and the potential ones. In simple terms CRM is all about understanding your customers and their needs. This understanding will lead businesses to retain the existing and also to attract new customers. Better management of relations with customers serves as a strong reason for your customers to form an emotional bond with your business which ultimately is an undefined equity for your business.


In today’s world businesses are booming every day and with globalization competition is not just confined to domestic regions. Every business today competes on international level. In this highly competitive world it is very important for any business to have strong customer support. Only by retaining the customers and by striving continuously to attract new ones, a business can stand a chance to survive.


Why Customer Relationship Management is vital?

Customers are the heartbeat of any businesses. Every business either small or large needs customers for their healthy working. A good customer relationship management helps businesses by strengthening relationships with their customers which creates loyalty and customer retention. A business, either be in a healthy stage or having a downfall, good customer relationships can make it sustain its performance ultimately helping businesses deal with different life stages with ease.


Let’s see how Customer Relationship Management benefits businesses?

  1. Market Share Growth

Every business these days is striving hard to make their market share grow in their specific industries. A good Customer Relationship Management can help businesses to gain more customers which ultimately helps them to gain market share.


  1. Better Sales of products or services

When a business is able to build good emotional bond with their customers its sales of products or services grow rapidly. CRM helps businesses to make customer experience easy while purchasing a product or service. This leads to growth in the average sales of the products or services.


  1. Customer retention

Positive experience fuels customer retention. If a business is not able to retain its customers then it will have adverse effect on its revenue, ultimately leading to diminishing profits. To avoid this adverse effect building customer loyalty is very important. CRM helps businesses to build this positive experience for their customers by helping them determine their problems and by providing a solution.


  1. Increased Customization

CRM is not only about interactions with the customers but it is a process in which a company tries to understand its customers. A good CRM makes companies to utilize the data to make out patterns, customer behavior, frequency of purchases, trends that are famous during a given time and expectations that a customer have with a product. This way businesses can provide a customer just what he/she needs.


  1. Accurate sales forecasting

Managing customer relationship and their data will help businesses to accurately measure their future sales based on their patterns of past purchases. Variances in sales forecasting and actual sales creates major differences in profits. This sometimes can even lead to irrecoverable losses and bankruptcy. Hence, to avoid this accurate sales forecasting becomes a very vital function, which is only possible with a good CRM


  1. Competitive advantage

Businesses are growing rapidly these days. With globalization, every company is competing in international platforms. With this level of competition it becomes very important for business to have a good CRM which gives competitive advantage over its rivals.



How to Build a Good Customer Relationship Management?


  1. Understand your customer

It is very crucial to understand your customers and their needs. Build a CRM which can collect data of various factors of customers like demographic, geographic, gender, age, interests, etc.., and analyze it to boost your sales.


  1. Give good customer support

Customers love brands which gives them good support before and after purchase. Quick responses, query solving, instant resolutions is what customers look for these days. Delayed responses can make businesses lose its customers. Hence, a CRM with automated customer support system can help you provide solutions to your customers in no time which in turn creates their loyalty and customer retention.


  1. Use social media platforms

Social media platforms are becoming more powerful these days. A good CRM should be able to leverage its power into its own use. Social media websites like Facebook, Instagram, Twitter, etc.., provides great connectivity to customers with their brands. Business can use this platforms in order to solve queries of the customers and to attract new customers with proper marketing strategies.


The above mentioned strategies can help you give best experience to your customers which in turn helps your business to grow. Healthy Customer relationships is extremely important for every business to succeed and hence a well- working CRM is a necessity of every business.

























About Yasmeen Hussain

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