Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members
Trigger Storming: This variant on the round robin approach starts with a “trigger” to help people come up with thoughts and ideas. Possible triggers include open ended sentences or provocative statements For example, “Client issues always seem to come up when ____,” or “The best way to solve client problems is to pass the problem along to someone else.
Round Robin Brainstorming: A “round robin” is a game in which everyone gets a chance to participate. In the case of brainstorming that means everyone (1) must share an idea and (2) wait until everyone else has shared before suggesting a second idea or critiquing ideas. This is a great way to encourage shy (or uninterested) individuals to speak up while keeping dominant personalities from taking over the brainstorming session.
Reverse Thinking: This creative approach asks, “what would someone else do in our situation?” Then imagine doing the opposite. Would it work? Why or why not? Does the “usual” approach really work well, or are there better options?
Brainwriting (or Slip Writing): The brain writing process involves having each participant anonymously write down ideas on index cards. The ideas can then be randomly shared with other participants who add to or critique the ideas. Alternatively, the ideas can be collected and sifted by the management team. This approach is also called “Crawford Slip Writing,” as the basic concept was invented in the 1920’s by a professor named Crawford.
Collaborative Brainwriting: Write your question or concern on a large piece of paper, and post it in a public place. Ask team members to write or post their ideas when they are able, over the course of a week. Collate ideas on your own or with your group’s involvement.
Step Ladder Brainstorming: Start by sharing the brainstorming challenge with everyone in the room. Then send everyone out of the room to think about the challenge—except two people.
Allow the two people in the room to come up with ideas for a short period of time, and then allow just one more person to enter the room. Ask the new person to share their ideas with the first two before discussing the ideas already generated.
After a few minutes ask another person to come in, and then another. In the long run, everyone will be back in the room—and everyone will have had a chance to share his or her ideas with colleagues.
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