Brainstorming is a creativity technique by a group of people to find a solution to a specific problem by gathering a list of spontaneously generated ideas contributed by the participants.
Who can participate? :
It can be a mix of both experts as well as people from different degrees & levels. But one who is leading the session must be careful with mix so, that people participating doesn’t feel reluctant or over do it.
Have a specific purpose.
Have a comfortable location.
Should be clear about what is required and know what to do with it.
Establish ground level rules.
Communicate the focus point to each and every participant.
Make sure session doesn’t last longer than 30-40 mins.
Should know how it is to be facilitated.
How to Prepare For Brainstorming:
Prepare a clear and concise definition of the area of interest.
Set time bound for the participants to generate ideas.
Set criteria who all can participate in the session.
Ideas evaluating criteria to be prepared.
How to Conduct Brainstorming Session:
Share as many ideas as possible abiding to the ground rules.
Encourage participants to think out of box and build on other ideas.
Record ideas or jot down the ideas so that they are clearly visible to all participants.
Do not limit the number of ideas as the session main motto is to explore as many ideas as possible.
Wrap Up The Brainstorming Session:
Once we are getting near to the time limit we should start on the evaluation as per the pre determined criteria.
Create list of ideas, combine the ideas which are appropriate and eliminate duplicates.
Rate the ideas based on available techniques like voting and etc.
Distribute the list of ideas.
It brings people together into a creative process & increase the social nature of the project.
Increase the volume of ideas & possible ways of dealing with the situation or problem
It’s in expensive.
Encourages creative thinking and thinking out of the box.
Can take too much time if not managed or controlled properly.
May generate lot of ideas which may not be considered.