Analyze potential value and recommend solution is one of the tasks for Business Analyst. The purpose of analyze potential value and recommend solution task is referred to calculate the potential value for each design option and decide which is the most appropriate to meet the enterprise’s requirements. The analyze potential value and recommend solution task explain about how to calculate and model the potential value delivered by set of requirements, Designs or Design Options. The potential value is analyzed many times over the course of change.

The Business Analyst has to consider the uncertainty of estimates which were used the calculation of the design option value when analysing the potential value. There are multiple ways to assessing the value of design option and it includes financial, Reputation or Marketplace Impact. Any change may include a mix of increases and decreases in value. The assessment is done by assessing each design option against the other design options and the advantages and disadvantages of each option is considered.

The assessment is done by assessing each design option against the other design options and the pros and cons of each option is considered.

It is difficult to recommend the best option especially If they are equalled valued when used MOSCOW (Must, Should, Could and Would) method to rating scale. The requirement would have to be prioritized and higher value would be given to the “must have” requirements versus “should have” requirements.

If this rating does not yield a definite recommendation, so there might be need to develop proof as concepts and measure the performance of each design option.

When it does not yield a result then we might have to start the designs from scratch or recommend that the enterprise does nothing since there is no solution that could be fulfil their needs.


Here are the four elements which are used in the analyze potential value and recommend solution task:

  1. Expected benefits: The expected benefits talked about the positive value that a solution is provide to the stakeholder. Value can include Benefits, reduced risk, with business policies and regulations, an improved user experience
  2. Expected costs: This include any potential value associated with a solution including the cost to acquire the solution, the cost of maintaining the solution over time and any negative effects which the solution may have on the stakeholders. Includes Timeline, Effort, Operating costs, The purchase and implementation costs, The maintenance costs, Physical resources, Information resources and Human resources.
  3. Inputs: Potential Value and Design Options.


  1. Factors: which includes Available Resources, Constraints of the Solution, Dependencies between requirements.


  1. Guidelines and Tools: which includes Business Objectives, Current State Description, Future State Description and Solution Scope.


  1. Techniques: These techniques are used to recommend solution which are Brainstorming, Business Cases, Decision Analysis, Estimation, Financial Estimation, Focus Groups, Interviews and Workshops.


  1. Stakeholders: to do needful based on their requirement of Customer, Domain SME, End User, Project Manager, Regulator and Sponsor.


  1. Outputs: At end Solution Recommendation. Suggest most appropriate solution based on an evaluation of all defined design option.

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